Biennale's Effect - Dialogue Among Civilizations
Assisi 3-11 july 2010 - Galleria le Logge, Pinacoteca Comunale

There are different ways of being an artist and for living through art. Often away from tools, instruments, in empty moments or while walking or listening to someone casually. Brain works like in perpetual motion parallel to the repetitive action of everyday life. For Henry Miller, the artist is a man with antennae, who knows how to link to the atmosphere’s flow, simply led to smell: "at the beginning there is something very nebulous, a state of alert, of vigilance, of curiosity. It is by working furiously that at a certain point, a superior perception appears ... that excitement that leads to a revelation, to a solution, to light.” Mario Vargas Llosa describes the artistic creation in this way, like a permanent double life: “I become a sort of cannibal of reality, but to achieve this state, I have to go through the catharsis of the work.”
In the artist and especially in contemporary art, creativity encompasses all universes and it is expressed through those transformations occurring in life. There is a continuous experience of unboundedness. The artist represents a reality that is the closest to the original, scans and reproduces the concrete action through the ritual gesture that is "beyond". To straighten the antennas, to “refine nose”, to work hard, to be hungry of reality, to adapt to changes and overcome the boundaries is the attitude and the constant effort of the Biennale’s Effect.
Arte Studio, Organizer of the
International Biennial of Contemporary Art in Florence, establishes for the first time Biennale’s Effect, to develop an ambitious and concrete project that promotes dialogue among civilizations. Assisi was chosen as the location where to start this new challenge. From Biennale’s phenomenon, a source of ideas, expressions, and creativity, a place for dialogue between international artists and art lovers, a new path is generated, a container - content to be filled in with the participation and exchange of those who believe that the creative art work, the making of it, its the vehicle of a free and a democratic civilization.
At this first edition in the Italian town of Assisi, that exudes the transcendent and the concrete demonstration of simplicity, there is a large representation of international artists that participated in at least one of the Biennale editions. The Director Piero Celona said: " Biennale’s Effect has the primary purpose of making artists grow, improving the quality of their artworks and creating the possibility of a contemporary art market accessible to everyone." The exhibition areas were chosen carefully: Piazza del Carmine, the center of social and cultural life of the city, the Palazzo dei Priori, with frescoes from Giotto's school and the Municipal Gallery in the beautiful Palazzo Vallemani from the seven hundred’s. Biennale’s Effect is a new adventure wanted by Pasquale Celona the President, as an artist himself, whom is strengthened by the roots that distinguishes southern culture, follows the successful union between the great masters from Cimabue to Giotto, from Lorenzetti to Simone Martini.
The coexistence of Franciscan mysticism, the Roman Temple of Minerva and medieval military fortresses for mixing up contemporary art, offers artists a unique opportunity for knowledge and confrontation. It borrows Henry Miller's conviction that what we think and what we're going to do, already exists, "artworks are in the air, we are just filters, able to give voice to what has to come to light." Biennale’s Effect is a clear and determined voice in a world where barbarity and indifference are going forward. Art must move forward and the future lies in the ability to perceive changes. Our uncertain times, tormented by the crisis lead to natural selection, fierce and vital. Biennale’s Effect its a concrete idea from a brave team, is the possibility "of doing", of meeting art and artists, to learn about other creative goals, to be known, to show one’s work, to find a market, to feed one’s existence and to bring out the true qualities of people.
The installation of spaces, the information team, catalogs and news, web, text messages, help to use the ritual as a chance to communicate with the reality or with a new reality. The ritual action finds it’s way in the flying attitude, in the pertinacious research of work, in the desire of disappearing, in creating together, in that curious traveling that goes through men and women. For this, to create, at any level, generates crossings thoughts, ideas and expressions able to make one fall in love, drawn in art, that appears to honor reality.
Bianca Laura PetrettoArt Critic and Curator of Biennale's Effect - Assisi 2010